17Sigma Branding

Visual Brand Identity

Mar 2022

17Sigma, a recently created Latin American venture capital company to promote the next generation of regional leaders and companies. It will primarily focus on embryonic startups looking to raise pre-seed and seed rounds and occasionally Series A funding.

17Sigma team worked alongside Cresci's Agency, co-creating with Pierpaolo Barbieri and Bianca Sassoon, the branding identity and communication of the new Latin American investment fund, which focuses mainly on capturing 17Sigma events companies and talents all around Latin America.

Any event that is extremely rare, beyond the sixth standard deviation in a normal distribution, is known as a six sigma event. The probability of such an event happening would be about [2* 10^(-9)] or twice in a billion.

Video Manifesto

Digitalization is not only inexorable, but also inviting. Our age’s digital revolution has the ability to improve society, leading to a more inclusive and sustainable growth. It is up to us to seize the opportunity. For digitalization to be a force of good, disruption must be not only innovative, but evermore resilient.

We aim to partner with adaptable, creative thinkers, to build a fairer, more competitive, and open future. We choose to go for 17Sigma events, together. As Gabriel García Márquez said in his Nobel Lecture about Latin America, “to oppression, plundering and abandonment, we respond with life.” Our mission is to help build ventures that boost all-encompassing digitalization, furthering the Latin American technology ecosystem.

Not because it is easy, but precisely because it is hard.

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Color Correction

Video Manifesto

Short Version

In the short version of the manifesto video, we decided not to use VO, we were looking for more impact and a more dynamic rhythm in a short time piece. We explore animations with the texts combining them with the main montage.